Why Should You Activate Facebook Messenger Bot for Your Business? Customers can type a regular message as they would to a friend, and the bots will reply to them with relevant results. The primary function of chatbots is to understand the user’s questions, give them relevant answers and execute tasks if necessary. While a chatbot or bot is a messaging program that uses AI to start and maintain conversations with users on a website, a Facebook messenger bot pertains to the Messenger platform in specific.Ī Facebook Messenger chatbot is a messaging program that uses AI to start and maintain conversations with people engaging with you on Messenger. So, let’s learn everything about Facebook Messenger chatbots and understand how you can activate a custom Facebook messenger chatbot for your business. With more than 400K chatbots on Facebook alone, it is time to look at how these chatbots will play an indispensable role in your current business scenario. Another study from Comm100 suggests that the average satisfaction chats are 87.58%. As per Drift’s research, 55% of businesses get higher quality leads with a chatbot.

The hype around the Facebook chatbot marketing bandwagon is on the rise.

That’s where Facebook Messenger chatbots come to the rescue.įacebook utilized its existing messaging service to allow businesses of different sizes to create a custom Facebook Messenger bot in the platform itself. Small businesses can’t afford to have a big sales and support team that can hold a conversation on yet another channel. For businesses, Facebook messenger has become a crucial customer support channel to answer queries, track orders, and take grievances.Īlas, managing customer engagement through Facebook Messenger marketing is not feasible for all.

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